There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using.

Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction. 

Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.

Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff.

Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads.

Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast. 

Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing.

Brian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week. 

Benedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet!

Benedikt talks with Arvid Kahl about his recently published book Zero To Sold and how having too much momentum after selling one's business can lead to unexpected opportunities.